Hello! I'm Ellie✨
I'm the Founder & CEO of Guided Avenue, here to help you deepen self-understanding and cultivate positive growth through journaling, mindfulness, and healthy habits. If you're ready to take the first steps toward a more authentic, confident, and fulfilling life, you're in the right place. I'm so excited to share this space with you.

"I've learned that the way we take care of our minds shapes everything—our decisions, relationships, and confidence. Wellness isn't just about one thing. It's about the small, consistent practices that help us feel more at home within ourselves."

In the Beginning
How Guided Avenue Came to Be
Guided Avenue was born from Ellie Yates' personal journey with self-reflection. At 14, she discovered a digital diary app that became her safe space, a place to express her thoughts freely. As she continued exploring wellness practices like mindfulness, gratitude, and habit building, she experienced firsthand how small, intentional habits could create lasting change. Inspired by the transformation she saw in herself, Ellie felt a deep desire to make wellness feel more approachable for others, especially those who didn't know where to begin. That vision became Guided Avenue, a brand dedicated to making personal growth simple, supportive, and accessible to all.
One Step at a Time
Our Journey Together
Guided Avenue isn't just a name. It's a space for those who want to explore their thoughts and emotions but feel intimidated or overwhelmed by the process. It's for the person who's ready to start but doesn't know how. It's about building confidence, learning to understand and express yourself, and eventually sharing that understanding with others. It's about creating healthier relationships, starting with the one you have with yourself. Through every avenue of life, Guided Avenue is here to help you navigate your path with direction, ease, and purpose. So, let's make your mind a good place to be.

Guided Avenue
The Core Within
Adaptability
We are committed to evolving alongside your journey. By prioritizing feedback and continually refining what we offer, we ensure that every experience with us supports your personal growth in a meaningful and impactful way.
Empowerment
We strive to inspire confidence and foster a deeper connection to yourself. Our mission is to equip you with the tools and guidance to face challenges, cultivate self-awareness, and embrace personal growth with courage and clarity.
Ease
We aim to make starting your healing journey feel natural and accessible. Through intentional and supportive guidance, we simplify the process of self-discovery, ensuring that you can confidently take the first step toward a more fulfilled you.
Expression
We create spaces for healthy self-reflection, offering tools that help you express your thoughts and emotions while gaining a deeper understanding of yourself. Through thoughtful design, we inspire introspection and encourage you to explore and share your inner world with purpose and clarity.

Frequently Asked Questions
Follow us on social media for wellness tips, gentle reminders, sneak peeks, and behind-the-scenes updates as we build something special just for you. You can also sign up for our newsletter to receive exclusive content and be the first to know when the app is ready.